In 2015, UX design cemented its place as an essential technology for businesses of all shapes and sizes. A user-friendly website, however, is only one part of UX. Companies developing proprietary software and those that invest in mobile apps must consider UX for each additional functionality. Year after year, target markets in an increasing number of industries start to embrace the changing nature of online experiences. Cognitive computing elements and responsive web design are no longer exceptions—they’re the rule.
Not only are the latest site designs creating a custom-view based on the user’s interface; they’re using big data, predictive analytics, and cognitive computing to react to user behaviors automatically. UX designs that put a premium on self-learning are likely to serve as one of the next major paradigm shifts.
Allowing a user to choose an avatar using a relevant icon as a navigational cue or using carefully placed animation can significantly enhance a digital interaction. For example, recipe website/app Yummly has a graphics-heavy homepage.